Potent was established in the year 2009, by a young and dynamic entrepreneur Jainish Vasani a Management Graduatefrom a business class family, after a few years of experience of managing a family owned business of FMCG products engaged in the distribution of Global Brands, wherein the family business was being run from more than 3 decades.

After running the conventional business for a few years, hewas always passionate to build a strong brand with quality products in the domain of Personal Care and Consumer Products. With the urge of developing a distinctive product range he established Potent Consumer Products. After 6 years of intensive market research, in the year 2015, he executed his ideas to perform actions and launched them with two initial brands Fabskin & Devivre.