The young dynamic management at Potent is working, following the principle of "Doing the same things but Differently".

Our next generation management of the company has identified the consumer products segment as an industry with the most potential to grow in the future, but in our view, the major market share of the industry would be with the companies, with the products, which are designed, with an innovative solution, for the same needs of the consumers. That is why we believe in providing consumer products for the same need but developed differently.

In the year 2015 we started our own range of personal care products under the company name Potent Consumer Products with 2 brand names "FABSKIN" and "DEVIVRE". Having a team of young people we recognised the need of such products specifically by the youth in Indian as well as Overseas Market.